Who does not know the Lacoste crocodile? Symbol of the chic sporty style, born in France in 1933 to change the idea of casual style. René Lacoste, founder of the company, was nicknamed by his fans "Crocodile" for his tenacity on the tennis court.
Sport fashion icon, Lacoste has been adapted to changing times without losing its class and distinction. Celebrities like Alexa Chung found in Lacoste the ideal style for her relaxing days. Lacoste watches have this classy, sporty style typical of the French coast. The watches combine modernity and tradition in equal measure.