Police originates in the eighties with the growing demand of a fashion accesory: sunglasses. In 2003, launches its first collection of watches, offering a style of urban character.
Bruce Willis, George Clooney and Antonio Banderas, among other actors, have been Police's face. Celebrities with strong personalities for a recognizable and masculine brand. Their watches communicate passion for fashion and life.
Police jewells represents a strong attitude, a particular eyewear brand and a lifestyle. Rebels, authentic youngs, who follow the trends but seek to stand out with originality and style.